Media Buyer

A fast-growing small business specializing in consumer services in France. In the context of structuring and digital acceleration, the company is looking to internalize the media buyer skill set to optimize its marketing performance. The Media Buyer will have a direct impact on lead generation and will work in direct relation with the founders, within a framework of fluid, agile, and results-oriented collaboration. Main Responsibilities As a Media Buyer, your main missions will be to: - Create, manage, and optimize advertising campaigns on Meta (Facebook & Instagram) and Google Ads. - Define and manage advertising budgets to maximize ROAS. - Conduct competitive intelligence to detect new advertising or creative opportunities. - Monitor, analyze, and report campaign performance (KPIs: CPC, CPM, CPA, ROAS). - Perform A/B testing (visuals, audiences, headlines) to continuously improve results. - Occasionally create simple video edits from photos or visual elements to enrich campaigns (slideshow types, animated formats). - Propose improvements, optimize targeting, and adjust campaigns based on business results. - Communicate regularly with the founders to align actions with company priorities. Profile Experience and Education: - Minimum 1 year of proven experience in Media Buying on Meta Ads & Google Ads.