Email Marketing Manager | Uplift

Hi! We are Boosta , a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services. We're currently looking for an Email Marketing Manager to join Uplift , a business building a portfolio of digital products for users’ everyday needs. The team is currently in the early stages of formation: key technical roles are already in place, with the main focus now on building the marketing function for the first product. This is an opportunity to join the business at launch and build processes from the ground up. What will be your focus: Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases. Maintain a backlog of hypotheses and A/B tests — from subject lines and offers to timing and flow logic — and take every test through to a clear conclusion. Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data. Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email’s contribution to business metrics. Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across Ti