Sr. Manager, Marketing - Healthcare

Vertical Marketing Manager - Healthcare About the Role: Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Vertical Marketing Manager for Healthcare, you will translate vertical strategy into an integrated plan that builds demand, captures intent, and helps convert pipeline to bookings. You will stay close to buyers, sellers, and performance data, then turn what you learn into sharper programs and better decisions. This is a hands-on leadership role for someone who can connect strategy to execution and help a multi-functional team deliver as one. What You’ll Do • Execute the annual vertical go-to-market plan within the priorities and investment guardrails. • Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement. • Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing. • Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams. • Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey. • Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribut