Senior Program Manager, Product & Marketing Operations

Job Title: Senior Program Manager, Product & Marketing Operations Location: Yonkers, NY (Hybrid ) or Remote Reports to: Senior Director of Operations Salary: $110-$130K About Bask & Lather Co. Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives. This role enables timely, accurate execution through clear ownership, integrated planning, early risk identification, and verified launch readiness. Role Overview We are seeking an experienced Senior Program Manager, Product & Marketing Operations to translate business priorities into completed product launches, marketing campaigns, and cross-functional business initiatives. Reporting to the Senior Director of Operations, this person personally builds and drives integrated project plans, resolves dependencies and blockers, holds owners accountable for commitments, and verifies that deliverables are approved, implemented, and complete. This is a hands-on senior program management role accountable for integrated planning, proactive problem solving, and delivery across functions. The Program Manager challenges missed commitments, secures recovery plans, and escalates decisions with options and business impact, enabling execution without repeated follow-up. The