Lead Paid Search Strategist

Description As a Lead Paid Search Strategist, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will lead a team of Paid Search Strategists, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals. Job Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. Stay informed about industry trends, algorithm updates, and emerging technologies to maintain a competitive edge. Campaign Execution: Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for con