Automation Specialist 3

Description As an Automation Specialist at OuterBox, you will be a key player in designing sophisticated marketing automation workflows that deliver highly personalized customer experiences. You'll build and execute campaigns, bringing personalized experiences to life. Your passion for innovation and data-driven optimization will be essential as you collaborate with Email Marketing Specialists and the User Experience team to drive exceptional results for our clients. Job Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL. Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients. Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives. Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and m