Sales/Market Development Representative (Inbound & Outbound)

Description: We are a growing technology research and advisory company serving enterprise and technology leaders through subscription-based research products. We’re seeking a Sales Development Representative (SDR) to help drive new business through inbound lead management, targeted prospecting, lead qualification, and meeting booking. You’ll be a first point of contact for prospective customers, engaging decision-makers, qualifying opportunities, and scheduling meetings for senior sales team members. You’ll also help build and improve SDR processes, workflows, and best practices alongside Sales, Marketing, and Operations. The ideal candidate is a motivated self-starter with 2+ years of experience in sales, business development, lead generation, appointment setting, or a related field. Specific Responsibilities Include: Manage and qualify inbound leads and marketing-generated opportunities. Build targeted prospect lists and execute outbound campaigns using Apollo, LinkedIn, email, and phone. Conduct multi-channel prospecting and consistent follow-up. Identify customer needs, qualify opportunities, and schedule meetings for Account Executives and sales leadership. Manage outreach sequences, cadences, and follow-up activities to maximize conversion. Maintain accurate CRM records and track prospect activity and pipeline status. Collaborate with Sales, Marketing, Research, and Operations to improve lead generation and conversion. Identify funnel bottlenecks and recommend improveme