SEO & AI Search Specialist

About the role How people find brands has changed. More and more buying journeys start with a question to ChatGPT, Google AI Overviews / AI Mode, Perplexity, Gemini, Copilot or Claude instead of a list of blue links. As our AIO Specialist, you will make sure our clients' brands, products and content are found, understood, cited and recommended by AI-powered search and answer engines. You will own the strategy end to end: audit how AI engines see a brand today, define what needs to change across content, technical structure and off-site authority, ship those changes with marketing and engineering teams, and measure the impact. This is a hands-on role for someone who combines strong SEO fundamentals with a curious, experimental mindset about how LLMs retrieve and synthesize information. What you will do Audit AI visibility: map how often and how accurately a brand appears in AI-generated answers for priority prompts, and benchmark it against competitors. Build the AIO/GEO strategy: define the prompt and topic universe, identify content and authority gaps, and turn findings into a prioritized roadmap. Optimize content for AI retrieval: restructure and create content that answers questions directly, is easy to extract and quote, and builds topical authority (clear structure, FAQs, comparisons, data, original insights). Write paste-ready copy (FAQs, definitions, titles) in the client’s approved product language, and get claims cleared with subject-matter experts and compliance rev