Director, Audience & Connections Strategy

The Role The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP, Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients. You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions. You Will Be Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels Conducting analysis and research to uncover category, cultural, and consumer insights Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions Collaborating closely with media, data, account and creative teams, ensuring strategic g