Senior Staff Product Manager, eCommerce

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. Liftoff is building a new e-commerce advertising platform, and we're looking for a Product Manager to own it from zero to one. Today the product drives app users to purchase directly on merchants' e-commerce sites. You'll take the product from its current early state through beta and on the path to general availability, partnering with a dedicated engineering team, our ML organization, and go-to-market teams to set strategy, prioritize the roadmap, and decide what's in and out of scope. This is a senior, largely individual-contributor role with real autonomy: you'll own the business case, the experimentation roadmap, and the platform's identity and attribution architecture, and you'll represent Liftoff directly with customers and partners. Responsibilities Own the strategy and the business case Set the product strategy, quarterly goals, and success metrics, and present progress aga