Marketing Lead - B2B Demand Generation & Growth (m/w/d) - Remote

About us ZEP is a cloud-based software for project controlling – ranging from project time tracking and absence management to billing. More than 3,000 companies, primarily project-oriented service providers such as consultancies, IT, and engineering firms, already work with ZEP. Since our founding in 2000, we have been owner-managed and continuously growing. Now we want to take the next step and convince even more companies of ZEP. As a Marketing Lead, you will develop the right ideas and measures to acquire new customers and actively drive our growth. Do you want to not only execute marketing, but truly own it – with clear pipeline goals, your own budget, and a team that you develop further? As a Marketing Lead at ZEP, you will take on ultimate responsibility for our marketing results and the resulting pipeline. You will lead the marketing team as well as our agencies and service providers, manage the marketing budget, and intervene proactively when figures deviate from the plan. In doing so, you will work closely with Sales and the executive management. You will combine strategic thinking with a hands-on mentality where it matters most. Your responsibilities: You are responsible for our pipeline goals and the marketing budget, actively steering against deviations when numbers diverge. You develop the marketing strategy together with executive management, sharpen positioning and messaging for our B2B target audiences, and derive goals accordingly.