Product Marketing Manager

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team. We are hiring Zipliens' first dedicated Product Marketing Manager, a high-impact, cross-functional role at the intersection of product, marketing, sales, and operations. You'll own how we understand our market, price and package our services, evaluate strategic partnerships, and bring new products and releases to market. This isn't a support role; it's an opportunity to build a discipline from scratch and directly influence how Zipliens grows. This role sits within the Marketing function, with a direct reporting line to the Chief Customer Officer while the function is being established. You'll collaborate closely with the Marketing team, Sales, Product, Customer Success, and Lien Resolution Operations, and, on pricing, with Finance leadership. Requirements Responsibilities: Product Market Fit & Research Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to surface unmet needs, friction points, and expansion opportunities Monitor trends and regulations in personal injury law, lien resolution, and legal tech that affect product and go-to-market strategy Build a repeatable process