GTM & Growth Marketing Manager

The GTM & Growth Marketing Manager, partner with marketing, product, sales, and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives. Translate GTM strategies into actionable marketing plans, including messaging, content, digital activation, sales enablement support, campaigns, and events. Develop and manage GTM timelines, deliverables, dependencies, and cross-functional workstreams to ensure programs move from strategy through execution. Bring forward new ideas and emerging B2B marketing practices that can improve how we engage prospects and customers. KEY DUTIES/RESPONSIBILITIES Go-to-Market (GTM) Execution and Content Creation: Develop differentiated product positioning, messaging frameworks, and value propositions across target audiences and market segments. Translate product capabilities into client-focused business outcomes. Ensure consistent messaging across campaigns, content, events, sales materials, and presentations. Lead end-to-end go-to-market execution for new products, enhancements, and strategic initiatives. Partner with marketing, sales, and product leadership and account teams to align launch strategy with pipeline and revenue goals. 25% Content & Thought Leadership: Manage a high volume of content development across the marketing organization, including thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations,