Sr Director, Marketing Operations

Purpose Lead the execution engine behind Consumer growth, overseeing creative production, channel activation, lifecycle deployment, workflow optimization and automation across all consumer marketing channels. About the role Our Consumer team grows digital subscriptions and reader engagement across USA TODAY and the USA TODAY Network. This role runs the engine that makes it happen. You'll lead creative production, copy, design, channel activation and lifecycle deployment across every consumer marketing channel. You'll also own how that work gets done: simpler workflows, smarter automation, practical AI and faster speed-to-market without sacrificing quality. What you'll do Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives. Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free. Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning. Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch. Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks. Set production standards, QA processes, service levels and performance metrics, and