Paid Media Creative Strategist (Africa/Europe)

About the Role: We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable). Core Tasks: Understand customer pain points, desired outcomes, objections, and buying motivations Identify new creative angles and testing opportunities Develop hooks, headlines, ad concepts, and messaging directions Write clear briefs for static ads, videos, and other creative formats Make sure each brief clearly explains audience, message, concept, and visual direction Review ad performance and identify patterns across angles, formats, audiences, etc Understand why a creative may be working or underperforming Recommend iterations, new concepts, and future tests based on performance Keep track of what has already been tested to avoid repetitive ideas Manage multiple brands, briefs, revisions, and deadlines Collaborate with designers, editors, copywriters, media buyers, and account managers Stay aware of advertising trends while keeping ideas relevant to each brand Must Haves: 5+ years of experience in strategic marketing, brand development, and/or management Strong project management and copy writing / editing skills Extremely organized, dependable, and proactive in communi