Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing

Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing DTC Lead Generation | High-Volume, Performance-Driven Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel—from acquisition to intake to signed clients—with a focus on ROI, growth, and operational efficiency. Target Background: Healthcare, insurance, financial services, education, or similar high-volume DTC sectors. Responsibilities Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend Drive full-funnel performance across landing pages, intake, and call center conversion Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution Improve speed-to-lead and conversion rates in partnership with intake and operations Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients Qualifications 8+ years in DTC/performance marketing with proven revenue impact (not just CPL optimization) Hands-on paid media experience building and managing campaigns directly Experience in high-volume, complex funnel environments with strong testing and optimization rigor Familiarity with multi-channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems Proven leadership experience building and scaling high-performing teams Critical Requirement: Must have personal, hands-on experience