Marketing Automation Data Specialist

About mPulse: mPulse is the leader in conversational AI and member engagement for healthcare. We partner with the nation's most innovative health plans — Medicare Advantage, Medicaid, and Commercial — to engage members in conversations that close care gaps, improve Stars ratings, and drive better health outcomes. Our platform reaches tens of millions of Americans and is built on the belief that better health starts with better conversations. Job Summary: mPulse is seeking a data-driven Marketing Automation & Data Specialist to help power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights. In this role, you'll be responsible for building, executing, and continuously improving automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel. As a key member of the Growth Marketing team, you'll own the systems, integrations, and processes that drive marketing operations. Working across platforms including Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, you'll ensure data flows seamlessly from first touch through sales, customer retention, and advocacy. You'll also play a critical role in measuring and reporting on campaign performance, helping marketing and commercial leaders make informed, data-driven decisions. Reporting to the Digital Marketing & Marketing Operations Manager, you'll partner closely with Marketing, Sales, Produc