Retention Strategist

Homestead Studio We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value. About the role The Retention Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably. Responsibilities Serve as the primary point of contact and relationship manager for assigned client accounts Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment Ability to assist with logic for email + SMS campaigns and automation Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with tho