VP, Demand Generation

VP, Demand Generation Careers at Grace Hill Department Marketing Reports To Chief Marketing Officer Location Remote (US-based) or Fort Worth, TX Employment Type Full-Time About The Role Grace Hill is building a modern, full-funnel Demand Generation function from the ground up, and we need a leader who has done this before at SaaS companies that scaled through the exact stage we're at now. This is a player-coach role: you'll set the strategy and build the team, but you'll also be in the tools yourself in year one, because the team won't be fully staffed on day one and the pipeline can't wait. You've scaled a SaaS demand engine from $80M to $150M+ in revenue (or a comparable growth stage), and you know firsthand what breaks at each stage of that curve, and what to build ahead of it. You think in both inbound and outbound motions, you have a point of view on how AI is changing demand generation right now (not two years ago), and you're fluent in the modern martech stack, especially HubSpot and Salesforce. You measure marketing in pipeline dollars and closed revenue, not activity, and you would rather ship something effective this week than something elegant next quarter. Key Responsibilities Build and lead Grace Hill 's Demand Generation function end-to-end: inbound (SEO/AEO/GEO, paid media, lifecycle/content), outbound (ABM, intent data), and customer marketing, hiring and developing the team as it stands up. Set and own the pipeline strategy and targets: marketing-sourced and