Manager, Content Strategy

Job Summary The Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies (CGT), serves as the content strategy and scientific communications subject matter expert for the CGT portfolio. The role owns the development and execution of global content strategies that support portfolio positioning, customer engagement, commercialization objectives, and business growth. The position translates complex scientific, technical, product, and workflow information into clear, credible, and differentiated messaging tailored to priority customer and stakeholder audiences. Reporting to the Director, Global CGT Marketing & Strategy, the Manager leads content strategy and development for global and regional campaigns, conferences, sales enablement, thought leadership, and customer communications. The role defines messaging frameworks, content priorities, and communication approaches that support product adoption, customer education, and commercial objectives across the CGT portfolio. The Manager serves as a strategic content advisor to Product Management, Commercial, Marketing, R&D, Field Application Specialists, Digital Marketing, Corporate Communications, Regulatory, Legal, and Quality teams. The position leads complex cross-functional initiatives spanning multiple technologies, workflows, customer segments, and markets, ensuring content is scientifically accurate, commercially relevant, differentiated, brand-aligned, and compliant. Depending on the organizational st