Video Lead

About Foundation Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit, YouTube and the sources they draw on. Mission of the Role You own video at Foundation : how we make it, how good it is, and how it grows. Our video work exists to get clients found and cited in AI search and on YouTube. You build the engine that delivers it well, at scale. Video covers YouTube first, plus on-page video and short-form where it supports visibility, and the craft behind it: scripts, hooks, pacing, packaging and thumbnails. Reports to: Head of Organic & AI Visibility. Direct reports: video specialists What you'll own: Execution. You own how video gets made at Foundation : whether we build an in-house team, use a bench of freelancers, partner with a production company, or mix them. You choose and manage the partners, set the workflow, and make it run at scale without losing quality. Your team. You manage and develop the video specialists who aren't yet placed in pods. The resource manager staffs them across pods. As video demand grows, they move into pods and stay on your dotted line. The video craft. You own what good video looks like: scripts, hooks, pacing, thumbnails, titles, descriptions, and how a video gets found on YouTube and cited by AI assistants. The Crea