Performance Marketing & Marketing Operations Manager (Canada)

About the Role We're looking for a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support our growth. Reporting to the Director of Demand Generation, you'll own campaign execution, budget optimization, and HubSpot operations, helping us reach AI research labs and enterprise AI teams. This is a hands-on role for someone who enjoys turning marketing strategies into measurable pipeline, improving processes, and using data to make smarter decisions. Your Impact Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs. Manage paid media budgets, including allocation, pacing, and performance against pipeline goals. Build targeted and retargeting audiences using account insights and intent data to improve campaign effectiveness. Monitor cost per lead (CPL), cost per sales-qualified lead (SQL), and pipeline contribution through ongoing A/B testing and performance reporting. Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation. Improve lead routing, Sales handoffs, and data quality to support a more efficient conversion process. Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership. Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and