Marketing Lead - B2B Demand Generation & Growth (m/f/d) - Remote

About us: ZEP is a cloud-based software for project controlling – from project time tracking and absence management to billing. More than 3,000 companies, especially project-oriented service providers such as consultancies, IT, and engineering firms, already work with ZEP. Since our founding in 2000, we have been owner-managed and have grown continuously. Now we want to take the next step and convince even more companies of ZEP. As Marketing Lead, you will develop the right ideas and measures to acquire new customers and actively drive our growth. Do you want not only to execute marketing, but to take ownership of it – with clear pipeline goals, your own budget, and a team that you develop further? As Marketing Lead at ZEP, you will take over the results responsibility for our marketing and the resulting pipeline. You will lead the marketing team as well as our agencies and service providers, manage the marketing budget, and intervene actively when figures deviate from the plan. In doing so, you will work closely with sales and management. You will combine strategic thinking with a hands-on mentality where it matters. Your Responsibilities: You are responsible for our pipeline targets and the marketing budget, and actively course-correct when figures deviate. You will develop the marketing strategy together with management, sharpen positioning and messaging for our B2B target groups, and derive goals from them.