SEO Specialist – AI Legal Tech Startup

Zlayt AI is a litigation automation platform built exclusively for personal injury law. From demand letters and deposition summaries to discovery responses and case analysis, Zlayt equips law firms with intelligent tools that draft faster, think strategically, and deliver results without friction, setup, or compromise. We're an early-stage, product-led company building the category-defining go-to-market motion for legal AI in a large, underserved niche. This is a rare opportunity to build the commercial engine — strategy, sales, marketing, and customer success — from the ground up, working directly with the founding team. Role Summary We need an SEO Specialist to grow our organic traffic, leads, and demo requests. You will own our SEO plan from start to finish. This includes technical SEO, content strategy, and link building. You will work with Product, Sales, and Design. What You Will Do • Make and keep an SEO plan that supports our revenue goals. • Do keyword research for legal technology, practice management, and AI topics. • Find and fix technical SEO problems. Examples: site speed, crawl errors, indexation, schema markup, and Core Web Vitals. • Write content briefs. Review articles, landing pages, and comparison pages before they go live. • Optimize existing pages to improve rankings and conversions. • Build backlinks with ethical outreach, partnerships, and digital PR. • Optimize for AI search results and answer engines, such as AI Overviews and chat-based search. • Tra