Senior Director, New Product Commercialization (Emerging AI Ventures)

The Snr Director, New Product Commercialization (GTM Overlay) owns the commercial stage gates, go-to-market strategy, and revenue performance for Zappi ’s AI capabilities, and our API products. Working across Product, Marketing, Sales, and Customer Success, this leader drives early adoption, turns what we learn into a repeatable sales motion, and graduates proven products into the core business. Key Responsibilities: Accelerate adoption . Drive commercialization and early revenue for Amp AI, new AI capabilities and API offerings. Co-sell with Sales and CS to land lighthouse Amp AI and API deals with enterprise brands and agencies, and turn them into referenceable case studies. Partner with Enablement, GSS (Pre-Sales) and Professional Services on launch readiness, including technical onboarding for API customers (integration scoping, sandbox access, first data pull). Lead AI-specific buyer conversations alongside GSS: data use, model transparency, security and procurement questions. Own product-line revenue. Partner with the commercial team to grow assigned new product lines and manage their revenue target. Own forecasting and pipeline reporting for Amp AI, AI add-ons and API products. Provide input on pricing and packaging, including AI add-on vs. bundled pricing, usage- or volume-based API tiers, and platform vs. partner licensing. Track attach and expansion: how Amp AI and API usage drive upsell into the core Zappi platform. Build repeatability. Turn early wins into playboo