Marketing Automation Specialist

We're searching for a skilled and inquisitive Marketing Automation Specialist to join our fast-growing Digital Marketing Operations team. The ideal candidate will have hands-on experience with marketing automation tools such as Marketo and Salesforce, as well as experience with project management tools. The Marketing Automation Specialist will be responsible for implementing, automating, and measuring marketing initiatives and workflows to boost productivity and support stakeholder efforts. You will collaborate with Product, Marketing, Sales operations or Technical teams on a variety of initiatives. The ideal applicant is a detail-oriented professional who is committed to upholding high standards and delivering great results. This is a full-remote night shift role with scheduled working hours between 3:00 PM and 12:00 AM EEST. How you’ll make an impact: Manage End-to-End Communications : Oversee and execute related communications, including monthly newsletters, regional & global marketing initiatives, social media, and other types of programs. Email Marketing Activities : Perform day-to-day email marketing tasks, including setup, scheduling, testing, tagging, and deployment of one-time, recurring, or triggered emails. Technical Troubleshooting : Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Database Segmentation and A/B Testing : Utilize database segmentation techniques, dynamic content, and A/B testing t