Lead Consumer Marketing Specialist, RepairPal

Summary ​​This role will support the RepairPal function of our business. Established in 2007, RepairPal is the definitive source for trusted consumer information on auto repair and service, connecting consumers with certified trustworthy mechanics throughout the United States. RepairPal’s commitment to quality, unbiased information and integrity brings unprecedented transparency to the auto repair industry, ensures that consumers get quality work done at fair prices, and rewards the auto repair shops that are doing excellent work for their customers. In 2024, RepairPal was acquired by Yelp. RepairPal’s strategic, hands-on Lead Consumer Marketing Specialist will own and execute all B2C omni-channel content marketing initiatives and campaigns throughout the entire customer journey (social media, email, SMS, search), producing creative engagement and conversion efforts on RepairPal, Yelp, and other platforms. This individual will support both external and internal marketing efforts in order to drive engagement, conversions, and retention. This is a full-time remote role based in the United States. There may be travel required up to 30% of the time to attend partner meetings, industry events, and trade shows. What you'll do: Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy in order to drive consumer engagement, shop traffic, and business KPIs. Collaborate with internal and external partner teams, including Product, to develop co-brand