Retention Specialist

This is a remote position. Our client is looking for a Retention Specialist to join their growing team. They are a well-established direct-to-consumer apparel brand that has experienced significant growth in recent years, expanding their digital presence and customer loyalty ecosystem across multiple channels. Responsibilities Design, build, and execute email, SMS, MMS, web browser push, and app push marketing campaigns and automated flows, from conception through final execution and performance analysis. Develop and implement segment-specific strategies targeting different customer groups and RFM (Recency, Frequency, Monetization) segments, with the goal of progressively moving customers into higher tiers on a monthly basis. Create personalized, engaging content that drives user engagement, conversion, and revenue growth across all retention channels. Develop full-funnel strategies (TOFU, MOFU, BOFU, and Retention) to meet growth and revenue objectives, guiding customers through each stage of the journey. Write compelling copy and CTAs for email, SMS, and push notifications, and design and format emails using templates, HTML/CSS, or Klaviyo's drag-and-drop tools as needed. Coordinate with design, innovation, graphic, video production, brand management, and ecommerce teams to ensure all visual content and messaging aligns with brand standards and campaign objectives. Develop and manage growth strategies for affiliate programs, brand ambassadors, collaborations, and content cr