Paid Media Specialist

This is a remote position. Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years. The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom. Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action. Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons. Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms. Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop