Lead Manager

This is a remote position. Our client is looking for a Social Media Lead Coordinator to support the backend operations of a fast-paced real estate and personal brand environment. They operate within the luxury real estate and digital marketing space and have built a strong online presence in recent years through high-engagement content, client relationship strategies, and social media-driven lead generation. This role is ideal for someone highly organized, proactive, emotionally intelligent, and systems-oriented. The Social Media Lead Coordinator will play a critical role in maintaining a seamless client experience by managing follow-ups, organizing CRM workflows, building automations, supporting appointment setting, and ensuring day-to-day operations run efficiently. The right candidate will think ahead, take ownership, and create systems that keep everything moving without constant direction. Responsibilities Manage, organize, and maintain leads inside Follow Up Boss (FUB) CRM using tags, smart lists, stages, and action plans. Segment leads strategically into categories such as Sellers, Buyers, Expireds, Social Media Leads, and Past Clients. Organize leads by timeline buckets including 0–15 days, 16–60 days, 61–90 days, 91–180 days, and 6+ months. Audit and clean existing CRM records to ensure accurate lead tracking and no missed follow-ups. Build and manage automated follow-up systems across ManyChat, Meta, TikTok, and Follow Up Boss. Write and schedule bilingual nurturing