Zoho Marketing Automation Expert

Category: Marketing Location: As a Zoho Marketing Automation Expert at WITTIGONIA digital, you will lead the design, development and optimisation of automated, AI-enabled marketing campaigns. Working remotely on a contract basis, you’ll leverage Zoho Marketing Plus, Zoho CRM and automation tools to deliver journeys that drive lead generation and measurable impact for B2B clients. Key Responsibilities Design, implement and monitor automated multi-channel campaigns (email, social, workflows), combining Zoho Marketing Plus with CRM and AI features Enable AI-powered campaign handling including smart content scheduling, lead scoring automation and performance prediction Build GDPR-compliant consent workflows, segmentation and lead-scoring models using Zoho tools Train client teams to handle automation, campaign execution and strategic implications via documentation and workshops Report on campaign performance using Zoho analytics and GA4, identifying trends and opportunities for optimisation Collaborate with creative, analytics and account teams to deliver integrated marketing automation solutions Requirements Demonstrable experience with Zoho Marketing Solutions including Marketing Plus and Campaigns Proven track record in marketing automation , workflow design, CRM integration and lead nurturing Exposure to AI-enabled features in marketing platforms (e.g. auto‑copy generation, predictive scoring) Strong understanding of GDPR-compliant data handling in marketing automation Data-c