Product Marketing Manager

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up — turning product capabilities into messaging, trials, and onboarding experiences that get users to value fast. You partner closely with Sales, Demand Gen, and Product, and you move quickly: testing, measuring, and improving constantly. Essential Functions: Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Be responsible for how we tell our story and make sure every team is equipped to tell it the same way. Build our product-led growth (PLG) motion from the ground up. Take us from early product-led experiments to a full trial program. Map the customer journey across our three core products and make the case for where to lean into self-serve. Own the PLG funnel end to end. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion, and trial-sourced pipeline. Get users to value fast. Map the moments that matter in a trial or in the product, then write the onboarding emails and in-product prompts that get people there. Your goal is to move a user from signup to adoption and then to growth, rapidly. Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives can follow up fast with th