Product Marketing Manager, Benefits

About the Team/Role WEX Health & Benefits Product Marketing sits between Product, Sales, Revenue Operations, and Engineering. The team improves commercial outcomes by leading go-to-market strategy, serving as the voice of the customer, and partnering with Product from discovery through build and launch. The portfolio spans Consumer Directed Healthcare (including HSA/FSA), COBRA, benefits administration, and Medicare, serving customers ranging from HR leaders and brokers to individual account holders. The team works across multiple initiatives in a lean environment and uses AI to work faster, think bigger, and improve the quality of its work. In this role, you will own the commercial story and go-to-market strategy for a product portfolio, including positioning, messaging, launch, and commercialization. You will partner with Product on pricing and packaging decisions and bring customer and market evidence into discovery to help shape what WEX builds. You will step into critical GTM work supporting the 2027 roadmap and major launches. This is an AI-forward role for a product marketer who actively builds and improves AI-enabled workflows and can demonstrate the impact. How you'll make an impact Own portfolio GTM and commercialization. Lead positioning, messaging, and launch strategy across the portfolio using the commercialization framework, from concept through post-launch performance. Partner with Product on pricing and packaging. Bring customer insight, competitive contex