Media Performance Analyst

Data Wrangling & Analysis Collect, clean, organize, and reconcile data from multiple sources, including media platforms, client performance reports, analytics tools, and third-party data providers. Work with complex datasets to establish consistent definitions, classifications, geographic mappings, and reporting structures, in collaboration with Strategy/Planning, Activation, and the Client. Analyze media investment and performance across channels, campaigns, markets, audiences, and time periods. Connect media performance data with available business outcomes, including leads, appointments, conversions, sales, and revenue. Collaborate with media planning, investment, and measurement teams to address business questions and support performance assessments and optimization decisions. Leverage AI and other analytical tools to accelerate data wrangling and analysis, applying appropriate judgment to validate findings, ensure accuracy, and protect data privacy. Develop repeatable analytical processes that improve efficiency, consistency, and accuracy. Performance Insights & Recommendations Identify meaningful trends, performance drivers, anomalies, and opportunities within media and business data. Investigate changes in performance to understand potential contributing factors, distinguishing between correlation and demonstrated causation. Evaluate differences in performance across markets, channels, and campaigns to help inform media investment and optimization decisions. Tr