AEO Practice Lead / Incubation

You'd be joining a leading agency as a consultant, embedded on a new engagement with a well-known enterprise brand that's building an Answer Engine Optimization capability from the ground up. Standing this up has been identified as a strategic priority for their business, so this isn't a short strategy engagement that ends with a recommendation deck. The agency's role is to build the capability, run it, and eventually hand it to the client's own team. Some of the people who build it are expected to go with it. As Practice Lead, you'll sit inside the agency's incubation team and own day-to-day delivery for the client while building the operating model, methodology, and team structure the practice will run on long after incubation ends. This is a hands-on builder role: part practitioner, part program architect. You've led an AEO or GEO program before and you've learned from it. You're comfortable defining process where none exists, and you can hold both the client relationship and the internal team accountable to quality and timelines at the same time. You'll partner closely with your client-side counterparts to build trust and a working rhythm, and coordinate across the agency's contributors and senior leadership to keep priorities aligned as the practice takes shape. The category is young, so some of this you'll figure out as you go. That's expected. Responsibilities Own daily delivery leadership for the client's AEO program, setting priorities, unblocking the team, and makin