AEO Content & Authority Lead

The Content & Authority Lead sets editorial direction and owns content quality end to end, from drafting and editing to sourcing the right voices and expertise to make the work credible. The "authority" part matters here. AI answer engines cite content that reads as expert, accurate, and trustworthy, so the editorial bar directly determines whether the brand shows up in AI-generated answers at all. You'll be building a point of view across the content, briefing and managing external writers and contributors, and putting the QA process in place that keeps everything consistent and on-brand before it ships. This is a mix of hands-on editorial work and the process and people management it takes to keep a content pipeline moving reliably. You will be responsible for: Setting editorial direction and content standards that reflect the brand's voice and priorities. Drafting original content and editing or overseeing drafts from other writers and contributors. Identifying and building relationships with subject matter experts to strengthen the credibility and depth of the content. Writing clear, detailed briefs for freelance writers, agencies, and expert contributors. Owning content QA, reviewing for accuracy, consistency, and adherence to editorial and brand standards before publication. Building and maintaining a repeatable editorial workflow from ideation through drafting, review, and publication. Structuring content so it's usable by AI answer engines, working with the techni