Sales Development Representative

About Walker Advertising For over 40 years, Walker Advertising has helped connect people seeking legal assistance with the right attorneys, partnering with law firms across the country to expand their reach and impact. Founded on Mary Ann Walker Aguirre’s efforts to overcome language barriers and improve access to justice, Walker has grown into a national network of more than 600 law firms, connecting millions of consumers with legal representation. Through trusted brands, innovative marketing, and a commitment to serving diverse communities in both English and Spanish, Walker Advertising helps law firms grow while advancing a larger purpose: creating positive change and expanding access to justice for all. About The Role The Sales Development Representative (SDR) is responsible for generating qualified pipeline for the Business Development Executive team by identifying and engaging law firms that could benefit from Walker’s legal lead generation programs. This role focuses on outbound prospecting, consultative discovery, and opportunity qualification before handing off qualified opportunities to sales representatives. Walker sells ROI-driven legal marketing programs. Successful SDRs in this role operate as both hunters and business advisors , capable of having thoughtful conversations with law firm decision makers. Responsibilities Identify and engage prospective law firms that could benefit from Walker Advertising ’s lead generation services including but not limited to: Cl