Senior Content Specialist- Enterprise & Executive Communications

Involved in leading, managing, planning, producing, implementing and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications. Develop and drive the highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations as necessary to achieve stated objectives Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective Often manage agency resources or strategic partner teams; marshal the resources required for success Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication progr