Channel Marketing Manager

Position Overview The Senior Channel Marketing Manager will lead Volcora ’s channel, brand, content, digital, and industry marketing programs. This person will be responsible for turning Volcora ’s business priorities into structured marketing campaigns that increase brand awareness, support channel partners, generate qualified opportunities, and strengthen Volcora ’s position within the POS, payments, retail technology, and hospitality technology industries. This is a hands-on role. The Senior Channel Marketing Manager will set strategy, but must also be comfortable writing campaign messaging, reviewing content, building presentations, coordinating events, launching emails, managing partners, and analyzing campaign performance. The ideal candidate has experience marketing B2B technology, hardware, SaaS, payments, or other products sold through partners, resellers, distributors, or strategic alliances. Key Responsibilities Marketing Strategy and Planning Develop and execute Volcora ’s annual marketing plan in alignment with revenue, channel, product, and business-development goals. Establish clear messaging, target audiences, campaign priorities, content themes, and performance objectives. Translate company objectives into quarterly and monthly marketing programs. Manage the marketing calendar, budget, resources, agencies, freelancers, and campaign timelines. Identify the marketing activities that will have the greatest impact on partner engagement, qualified pipeline, and in