Senior Marketing Analyst

Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level. Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly , we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks. As we grow, we’re looking for a Senior Marketing Analyst who can help us better understand our market, our audience, and the performance of our go-to-market efforts and turn those insights into action. The Role The Senior Marketing Analyst will sit at the intersection of Marketing, Sales, and Revenue Operations , helping Vividly answer a simple but c