Media Activation (Partner Media) Director, Partner Media

Department: Media Activation Role: Director, Partner Media Location: United States-Remote. Role Overview The Director, Partner Media oversees the strategy, planning, and execution of media investments across direct-buy and partner-based channels — including endemic publishers, medical journals, point-of-care networks, EHR platforms, podcasts, custom content programs, sponsorships, and premium direct placements. This role is pivotal in driving the organization’s media initiatives, cultivating high-value publisher and vendor partnerships, and maximizing the impact and return on client media investments. The Director ensures all activity aligns with client objectives and brand strategy while advancing a “One Team” culture across functions and geographies. Key Responsibilities Strategic Tactical Planning: Develop and implement comprehensive channel and investment strategies across partner media that align with client marketing objectives and brand vision. Partner & Vendor Relationships: Establish and maintain strong relationships with publishers, media partners, and vendors — negotiating rates, sponsorships, and custom programs to secure favorable terms and added value. Investment Management: Steward client media budgets, ensuring effective allocation across channels and partners while maximizing reach, engagement, and return on investment. Campaign Activation: Oversee the activation and execution of media campaigns across multiple partner channels, ensuring timely delivery,