Product Marketing Manager

Unanet is looking for a Product Marketing Manager to help bring our GovCon ERP solutions to market. You’ll translate complex technology into compelling customer value, develop differentiated positioning and messaging, lead go-to-market initiatives, and equip customer-facing teams to communicate our solutions effectively. You’ll partner across Product Management, Sales, Customer Success, and Marketing to understand customer needs, strengthen our competitive position, and drive product awareness and adoption. We’re looking for a curious, customer-focused marketer who embraces AI to improve research, content development, and business outcomes. What You’ll Do Develop Market Insights: Research customer needs, industry trends, and competitors to identify opportunities for differentiation and inform go-to-market strategies. Drive Positioning and Messaging: Translate complex product capabilities into clear, compelling value propositions tailored to buyers and users across finance, accounting, project management, and operations. Lead Go-to-Market Initiatives: Partner with Product Management to plan and execute launches, releases, and enhancements, aligning cross-functional teams around messaging, deliverables, and success measures. Enable Sales and Customer-Facing Teams: Develop sales presentations, solution briefs, competitive battlecards, FAQs, and other resources that help teams communicate product value and address buyer objections. Champion AI-Enabled Marketing: Use AI tools and