Salesforce Functional Business Analyst – CRM & Marketing Content

Salesforce Business Analyst – CRM & Marketing Content Position Overview We are seeking an experienced Salesforce Business Analyst (Functional) to support CRM initiatives within a leading organization in the pharmaceutical and life sciences industry. This role will work closely with the Marketing Content Product Owner, business stakeholders, and technical delivery teams to translate business needs into actionable requirements, prioritize work, and ensure deliverables are appropriately scoped and sized for Agile sprint cycles. The ideal candidate brings strong functional Salesforce knowledge, hands-on business analysis experience, and an understanding of marketing processes and content workflows. This individual must be comfortable partnering directly with business stakeholders, managing competing priorities, and bridging the gap between business objectives and technical execution. Key Responsibilities Business Analysis & Requirements Gathering Partner with the Marketing Content Product Owner and business stakeholders to understand business objectives, challenges, and priorities. Gather, analyze, and document functional business requirements for Salesforce CRM enhancements and marketing-related initiatives. Translate business needs into clear user stories, acceptance criteria, and actionable development requirements. Facilitate stakeholder discussions to clarify requirements, identify dependencies, and align expectations. Evaluate existing business processes and recomme