Media Buyer Specialist

We are looking for a hands-on Media Buyer Specialist to manage paid advertising campaigns for multiple clients in an agency environment. The primary focus of this role is Google Ads, including local campaigns, Local Services Ads, Search, Performance Max, and Shopping, with additional responsibility for Facebook and Meta Ads. The ideal candidate can independently plan, build, launch, optimize, and manage live campaigns while keeping budgets on pace, tracking conversions accurately, and providing clear performance reports. This person will work closely with Tina and the wider team to ensure each client’s campaigns are aligned with their goals and delivering strong results. Key Responsibilities Plan, build, launch, and manage Google Ads campaigns across multiple client accounts. Manage campaign types including Local Services Ads, local campaigns, Search, Performance Max, and Shopping. Create and manage Facebook and Meta Ads campaigns based on client objectives. Conduct keyword research, competitor research, and audience analysis. Develop campaign structures, ad groups, keywords, targeting, and ad copy. Monitor campaign performance daily and make adjustments to improve results. Manage bids, budgets, and spending to ensure campaigns remain on pace. Set up, review, and troubleshoot conversion tracking. Monitor key performance indicators such as cost per lead, cost per acquisition, click-through rate, conversion rate, and return on ad spend. Identify underperforming campaigns and im