VP, Digital & Analytics - remote opportunity

Description/Responsibilities Our VP, Digital Marketing & Analytics is a growth and performance-driven leader responsible for building and expanding a modern, data-driven digital marketing ecosystem that generates demand, increases member engagement, and drives conversion rates across member, employer and health plan audiences. This role will own the end-to-end digital marketing experience with channel optimization across paid media, web, marketing automation and SEO/SEM using analytics to accelerate pipeline growth and support complex member engagement and commercial buying journeys. As a key member of the marketing leadership team, this role will partner with our marketing strategists, product directors and engineers to grow our digital capabilities and advance go-to-market strategies for B2B2C, B2B and member-facing digital experiences. The ideal candidate brings deep expertise in performance marketing, digital experience optimization including AI enablement, marketing technology and marketing analytics along with experience in a highly regulated HIPAA-compliant environment. Key Responsibilities: Digital Strategy & Channel Leadership Define and execute a comprehensive digital marketing strategy aligned to pipeline and revenue goals Own performance optimization across key channels including paid search, paid social, display, programmatic, retargeting, and organic search Develop channel strategies tailored to member, employer, health plan, and broker/consultant audien