AI & Marketing Automation Lead

ThreeTrader is looking for a hands-on AI & Marketing Automation Lead to design, build and continuously improve the AI and automation systems behind our marketing — across acquisition, content production, campaigns, client nurturing and analytics. By connecting AI, our CRM, ad platforms and internal data, you will cut repetitive manual work, raise marketing efficiency and deliver measurable commercial results. Over time, you will build a scalable, semi-automated marketing function. This is a builder-leader role. You will own process design, tool selection, delivery and team enablement — and you will be expected to implement, not just advise. Key responsibilities 1. Set the marketing automation roadmap Map current marketing processes, roles, tools and data sources, and identify where automation will pay off most. Build 90-day and 12-month implementation plans, prioritised by business value, effort and risk. Define which tasks AI performs, which require human review, and how exceptions are handled. 2. Build AI-powered marketing workflows Create end-to-end workflows from brief and market research through drafting, asset production, review, publishing and performance review. Support production and iteration of ad copy, email, landing pages, social content and Japanese-market content. Build a brand knowledge base, content templates and quality checks so output is accurate and on-brand. Make successful workflows reusable across the team, reducing reliance on any one person's kno