Senior Manager, Email Marketing

At Thorne , we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne , you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. The Senior Manager, Email Marketing is responsible for leading all stages of our email marketing program. This role will utilize quantitative and qualitative data to build user loyalty and retention among our customer base, leveraging personalization and automation. RESPONSIBILITIES Lifecycle Marketing Drive lifecycle marketing initiatives from concept to execution across email, managing the briefing, building, QA, testing, and implementation steps. Build personalization and segmentation roadmaps, and coordinate with Data Science, Product Marketing, Creative, and Ecommerce on implementation. Leverage imagination to develop, own, and execute our email marketing strategies to increase customer engagement and retention and increase customer lifetime value. Leverage a deep understanding of our user base to create personalized messaging and content that improve customer engagement. Marketing Channel Strategy Own email lead generation: expand strategies to drive opt-ins and decrease unsubscribes. Create and