Employee Benefits Director, Consumer Growth & Experience Strategy

Dir Marketing - MC06AE We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future. The Director, Consumer Growth & Experience Strategy is responsible for leading The Hartford 's consumer growth strategy across the employee lifecycle, ensuring marketing investments drive measurable outcomes in enrollment participation, product adoption, customer engagement, retention, and lifetime value. This role serves as the leader for consumer engagement , consumer lifecycle marketing, audience segmentation, personalization, and growth analytics into a unified operating model. The position is accountable for translating customer insights, business priorities, market trends, and consumer expectations into strategies that improve customer outcomes and accelerate profitable growth. The Director partners closely with Distribution, Product, Customer Experience, Technology, Enrollment Operations, Benefits Technology partners, Sales, Strategic Planning, Digital Experience, and Enterprise Marketing leaders to establish a best-in-class consumer growth capability. Responsibilities Consumer Growth Strategy & Leadership Partner with EB CMO, Head of Customer Growth, AVP of B2B Marketing , AVP of Partner Strategies and AVP of Enrollment Operations to establish the long-term consum