CRO & Google Analytics Specialist

About The Ad Firm The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns. Job Description We’re hiring a CRO professional with advanced GA4 expertise. You’ll lead testing and optimization efforts while managing client analytics setups, conversion tracking, and reporting. This role combines analytical precision with creative problem-solving, requiring a strong command of digital analytics. This is a part-time / project-based opportunity with the potential to become full-time in the future. Key Responsibilities Conduct conversion audits and develop testing roadmaps Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.) Set up and manage client GA4 properties, conversion events, and reports Build dashboards and analyze data to identify growth opportunities Collaborate with PPC, SEO, and design teams to improve campaign performance Translate findings into actionable insights for clients and internal teams Required Qualifications 3+ years of CRO and analytics experience, preferably in an agency setting Expert-level knowledge of GA4 (certification strongly preferred) Experience setting up conversion tracking and event-based reporting Skilled in Hotjar, Tag Manager, Data Studio, and related tools Strong grasp of UX, da