Performance Marketer

This is a remote position. We are seeking a results-driven Performance Marketer to join one of our innovative and rapidly growing Australian-based clients. This is an exciting opportunity for someone with a strong background in scaling businesses through paid advertising strategies, particularly across Google Ads, Meta Ads, and creative direction. The ideal candidate will bring a proven ability to drive conversions, optimize campaign performance, and make a measurable impact on business growth. Responsibilities: Develop, implement, and optimize performance marketing campaigns on platforms such as Google Ads and Meta (Facebook & Instagram). Conduct keyword research, audience segmentation, and competitor analysis to build high-performing ad strategies. Provide creative direction and collaborate with designers to develop ad creatives that align with brand messaging and convert effectively. Analyze and report on campaign performance metrics, including ROAS, CPC, CTR, and overall conversion rates, and provide actionable recommendations. Continuously test and iterate on creatives, copy, and targeting to achieve campaign goals. Manage budgets effectively, ensuring maximum ROI for ad spend. Stay updated with platform algorithm changes, industry trends, and new features to maintain competitive edge. Requirements Bachelor’s degree in Marketing, Business, Advertising, or a related field (preferred but not mandatory). Certifications in Google Ads, Facebook Blueprint, or related platf